The American Tobacco Campus in Durham is expected to receive a major upgrade over the next year.
The mixed-use campus and former tobacco factory will gain 600,000-700,000 square feet of residential, office and retail space after the new project leads the way in early 2022. The former 11-acre University Ford car dealership, located next to ATC, will be redeveloped as an extension of the campus and a huge commercial addition in downtown Durham.
The development is being led by Capitol Broadcasting Company, which owns ATC and the nearby sports park of Durham Bulls, Hines and USAA Real Estate.
ATC already has a wide choice of restaurants, shops, business offices and residences, as well as a hotel. The new expansion will provide new opportunities for âoffices, food and beverage operators, grocery stores, entertainment venue operators and residentsâ and ongoing opportunities for âthe vibrant public spaces that characterize the campusâ, according to Mark Stanford, director of real estate. development for CBC.
Stanford wrote in an email that the project was intended to “bring a new density of shops to the city center”.
With the upcoming opening of a new campus by Google in Durham, the Triangle Business Journal reported that the company could try to rent part of the new ATC extension. But Google has not confirmed this plan, and Stanford has also declined to comment on the possibility.
The TAC website describes the proposed campus expansion as “delivered with the care and high quality associated with the three partners.”
The first phase of the project will cover eight of the 11 acres of the new property, which will be directly accessible from Highway 147 to the south and adjacent to the “burgeoning urban core of Durham with many amenities” to the north.
âArchitecturally, the ATC expansion will adapt with care and imagination to the historic aspect of the original American Tobacco campus while incorporating the amenities, efficiency and innovations of new construction,â reads -on on the website.
The project will also integrate architecturally throughout the city center, playing on the ‘unique flavor of downtown Durham’. However, the materials will be unique; the first phase of the project will use T3 timber structures, a one-of-a-kind design in the Triangle.
Another site dedicated to the extension of ATC, which calls it ATC 2.0, describes Phase 1 as âT3 American Tobaccoâ in reference to the unique wood-based buildings that will populate the campus.
“Designed on the concepts of wood, transit and technology, T3 American Tobacco offers the warmth of aesthetic vintage wood desks, with all the perks of a newly constructed workspace,” the website reads. .
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The retail options available will provide a great place to work, visit or live, the website reads, and will include “chef-run restaurants and bars, fresh groceries, couture boutiques and eateries.” ephemeral â.
Parker Harris is a Trinity junior and the local and national editor-in-chief of the 117th volume of The Chronicle.